Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more reputable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more possession over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data attribution analytics collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less vulnerable to interference.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies looking for to adjust to these modifications.
3. Less vulnerable to fraud
Server-side monitoring allows companies to adjust information payloads prior to it reaches third party endpoints, enhancing safety and security and privacy. This is specifically crucial as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side monitoring allows you to catch individual information directly by yourself servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Easier to carry out
Server-side tracking is a data collection procedure that occurs on the internet site's own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more reputable. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and helps make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.